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Introduction to seo

Introduction to seo

You have probably already heard about SEO and traffic optimization, right? If not, it’s about time. SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. What it does is make your website easier to find in search engines, which will get you more traffic and ultimately more sales or clients. But what’s the real value of SEO, what are the actual benefits it offers?

Top 5 reasons why you should use SEO for your business:

1. Organic Search is Usually The Main Source of Web Traffic

Organic search is an important part of the performance of most corporate websites and an important part of the shopper funnel (ultimately leading to users performing a conversion or interaction on a website).

Google has a much larger share of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and many others.

This does not mean that not all search engines contribute to the visibility of the brand – they do so – only because Google owns about 75 percent of the entire search market. They are the clear leader and their instructions must be followed.

The remaining 25 percent of the market for other engines is of course also valuable for brands.

Google, the most visited website in the world, is also becoming the most popular email provider in the world with over 1 billion users. (YouTube being second).

We know that a clear majority of the world with internet access visits Google at least once a day to get information.

Being visible as a trusted source from Google and other search engines will always work for the benefit of the brand. Quality SEO and quality web bring brands there.

2. SEO creates trust and credibility

Google’s main focus is to create a solid foundation for a beautiful website with a clean and efficient user experience that is easy to recognize thanks to the trust and credibility of the brand and its digital functions in search queries.

Many elements go into the rules of authority regarding search engines like Google. In addition to the above factors, over time, authority is replaced by elements such as:

● High-quality backlink profiles.
● Positive user behavior.
● Machine learning signals.
● Optimized elements and content on the page.

However, establishing this authority means more to the brand than most other digital optimizations. The problem is that building trust and credibility overnight is impossible – just like in real life. Authority is acquired and built up over time.

Establishing a brand as an organ requires patience, effort, and commitment, but it also requires offering a valuable quality product or service that enables customers to trust the brand.

3. Good search engine optimization also means a better user experience

Every website owner wants a better rating and maximum visibility. Few people know that an optimal user experience is a big part of getting there.

Google has learned to interpret a positive or negative user experience, and a positive user experience has become a key element in the success of a website.

Customers know what they want. If you don’t find it, it will be a problem. And performance will suffer.

A clear example of building a strong user experience is that Google has become increasingly responsive and provides users with search data directly on SERP (search engine results pages).

The idea is to offer users the information they are looking for quickly and easily with fewer clicks.

Quality SEO involves a positive user experience and uses it to work for the benefit of the brand.

4. Local search engine optimization means more engagement, more traffic, and more conversions

With the boom and increasing dominance of mobile traffic, local search has become an essential part of the success of small and medium-sized businesses.

The goal of local search engine optimization is to optimize your digital properties for a specific neighborhood so that people in your area can find you quickly and easily.

Key Facts About Local SEO:

  • 46% of all Google searches are people looking for local information
  • 88% of searchers looking for a local business on a mobile device call or visit the company within 24 hours.
  • 78% of local searches that take place on a mobile device result in an offline purchase!

SEO professionals optimize the website and the content of the brand, including local quotes and backlinks, as well as local entries that are relevant to the placement and business area to which the brand belongs.

Depending on the industry, there should also be a strong focus on user reviews on Google and other review sites such as Yelp, Home Advisor and Angie’s List (amongst others).

5. SEO influences the buying cycle

Research customers. From a buyer’s perspective, this is one of the greatest advantages of the Internet. The use of SEO tactics to deliver messages for great deals, breakthrough products and/or services. The importance and reliability of your customers will change fundamentally.

If it is done correctly, it will undoubtedly have a positive impact on the buying cycle.

Local SEO improves this visibility and enables potential customers to find answers and companies that provide these answers in a specific area.

6. If you are not on page 1, you will not get any clicks

In the SEO world, it’s no secret that if you’re not on page 1, you’re unlikely to kill the organic search game. A recent study shows that the top three positions in organic search result in almost 40 percent of all clicks, while up to 30 percent of all results on pages 1 and 2 do not click at all.

What does that mean?

  1. If you’re not on page 1, you have to be.
  2. There are still too many cases where a user enters a search and doesn’t find exactly what they’re looking for.


The brand and its marketing efforts always benefit from the implementation of strong and high-quality search engine optimization.

It is considered the marketing technique of the “new age”, but today it is crucial for the presence of the brand on the Internet, especially since the available data and the competition are constantly increasing and growing.  

SEO is the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. Don’t use any black-hat SEO tricks, because eventually, this will have negative consequences for your rankings. Instead, practice sustainable SEO, with your user in mind, and you will benefit in the long run.


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